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Measuring and Marketing your social value

Copyright Aidem Digital 23/05/2015


Dave Lane of Development in Social Enterprise and Ranjit Bansal of DYNAMIC Marketing delivered an informative social value masterclass at the Social Value Construction Conference on 23rd April 2015.

Dave first spoke to the group about measuring social value and why organisations should measure it. He said one of the key drivers to measuring social value is understanding the change and effect on customers and the local environment. Another driver is that measuring will improve an organisations quality and performance. He also spoke about changes to the social value act and also government cuts that have impacted organisations in the sector.

Measuring social value in construction can be tricky unless you know exactly what you want to measure. Some examples could include local employment rates in construction projects, local supply chain where possible – reduction in carbon, apprenticeships provided through housing and construction organisations, local multipliers eg: new housing developments could mean new people in the economy and spending patterns could change over time.

Dave also covered the basic steps to measuring social value:

  • Identify what matters to your organisation and your stakeholders “Measure what you value, don’t value what you measure”
  • Identify how you will know when you have achieved your target (Indicators and KPIs)
  • Understand the ‘Theory of Change’ for each stakeholder – what do they want? How has your organisation changed the stakeholder?
  • Understand what is down to you and what is not
  • Keep it as simple as you can

Specific measuring tools:

  • Social Return on Investment (SROI) – to measure impact and change for the individual with an interest in the monetary value
  • Social Accounting Audit (SAA) – planning, evaluation and improvement tool that weights stakeholders high and is not concerned with monetary value. It puts more weight onto the environmental aspects than SROI.
  • AA 100 AS – a tool used mainly for larger companies and external audits.
  • Balanced scorecard – plan, do, review tool that considers the environmental and economic aspects of the project

Ranjit showed attendees the ‘chain of good’ Innocent Smoothies promotional video, which is a really effective way of them marketing their social value. It tells a story to their customers, that by buying their smoothies, they are creating good around the world and creating good social value links in a chain of different people.

Ranjit also gave attendees an informative handout about the dos and don’ts of marketing social value. These included DO market your social value, not report it. DO make it easy to ‘get’ you social value – understanding and getting a clear message across to customers is key. Finally, DO master the art of storytelling. A powerful story will stay with people longer and if it is funny and interactive, people are more likely to relate to it easier.


Lorna Fergusons’ Tendering Tips

Guest speaker Lorna Ferguson, Project lead on IAA&S at Solihull Metropolitan Borough Council (SMBC),  spoke to attendees at Wednesday’s networking event about the tendering and commissioning process at the council.

Key definitions:

  • Commissioning: is the means to secure the best value for local citizens. It is the process of translating aspirations and need, by specifying and procuring services for the local population, into services for users which deliver the best possible health and well-being outcomes, provide the best possible health and social care provision and are within the best use of available resources.
  • Procurement is the process of identifying and selecting a provider, and may involve competitive tendering and stimulating the market.
  • Purchasing is the process for buying or funding services.
  • Contracting is the technical process of negotiating and agreeing the terms of a contract for services, and on going management of the contract including payment and monitoring.

Lorna spoke about the Commissioning process at SMBC, where there are 10 key points to consider in the process. These are

  1. Needs assessment
  2. Resource mapping
  3. ‘What works’
  4. Choosing priorities
  5. Strategy development
  6. Market shaping
  7. Service design
  8. Purchasing
  9. Support and challenge
  10. Evaluation

Every point in the process is integral to successful commissioning. Lorna described that the team undertook survey work for the needs assessment in order to identify key areas in the borough that were in greater or lesser need of a particular service. She then researched other areas of the Borough to see which services were working effectively and attending to the needs of the correct demographic, for example the popular and much needed health advice hubs in Chelmsley Wood and Meriden. Lorna also emphasised on the importance of choosing priorities in the Solihull area, particularly around health care services.

Lorna advised all attendees to sign up to the website CSW Jets (In-Tend)- which is an online tender portal and by signing up you will receive full details of all of the current and upcoming contracts as soon as they are published.

A great emphasis was laid onto the importance of getting the tender documentation correct the first time, Lorna spoke about how previous applicants had failed at the first hurdle, because they had not signed one document or did not check every form was correct. If the documentation is incorrect, you will be rejected straight away, it is as simple as that. She also advised applicants to load their documents the day before the deadline and not to try and upload everything on the day of the deadline. If the documents are uploaded late, they will not be considered.

Top tip! Make sure all of your documents are answered and filled in correctly and then upload them online to the Intend portal before the deadline to avoid disappointment!Tendering is a rigorous process and the procurement team have no mercy in late entries or documents not filled in correctly.


Measuring social value in the construction industry

Copyright Aidem Digital 23/04/15

Image above L-R – Professor Ian Oakes, Deputy Vice-Chancellor, University of Wolverhampton, Melanie Mills, Chief Executive, Social Enterprise West Midlands, Alan Smith, Director of Group Corporate Social Responsibility, Kier Group Plc, Ian MacDonald, Principal at West Midlands Construction UTC, Centre – Hazel Blears MP for Salford and Eccles.


Social Enterprise West Midlands (SEWM) CIC hosted an extremely well attended conference event yesterday at Wolverhampton Science Park, West Midlands. Over 150 people attended and networked with other like minded organisations in the sector. The conference was introduced by the Chief Executive of SEWM, Melanie Mills , who spoke about building social value in the construction industry and growing the social economy. Ian Oakes, Deputy Vice-Chancellor of Wolverhampton University spoke about the key construction projects achieved and planned in the Wolverhampton area. He too spoke about creating social value by investing for the future.

They keynote speaker of the event was Labour MP Hazel Blears, she gave a very honest and experienced account of challenges around central government and the social value act. She stated that ‘Doing good is good business, it is as simple as that’. She believes that all sectors can learn from each other and that there shouldn’t be a divide between public, private and the third sector.

Following on from Hazel, Alan Smith, Director of Group Corporate Responsibility at Kier , spoke about his experience of entering into the construction industry, that he was classed as a (NEET) Not in Employment, Education or Training, at aged 17 and first began working in construction on the M5 motorway. He believes that there is uncertainty among some organisations about what social value actually means and how they can measure it effectively. He said that in Kier’s social value assessments, they ask questions related to the economic, environmental and social impacts to measure their social value. He also spoke about the importance of stakeholder engagement and Kier’s strategy for a sustainable business.

Tom Macdonald, Principal of the West Midlands Centre of Construction Excellence UTC, informed the audience of their work in the region – where they help 14-19 year old young people into full time education by incorporating construction into their education to give them the skills for employment. UTC are sponsored by Wolverhampton University and this allows them to access facilities close to the university and work in collaboration with the students for a richer learning experience.

The second half of the conference had a whole host of speakers, including Mark Graham, Director of PWC and Gary Stephens, Procurement Director at the Orbit Group , who both spoke about communities that count and integrating social value into a company’s organisational structure.

Tim EdwardsTim Edwards , Group Head of Regeneration at The Aspire Group , spoke about social mobility champions and that organisations are not creating opportunities for young people. He believes there should be simple and fair opportunities available for young people and that there should be more good quality internships and work experience available through organisations. Tim also showed the audience The Aspire Group’s recent Youtube promotional video that markets the groups social impact very effectively.

Alan Long, Executive Director of the Mears Group, added to Tim’s account of social mobility champions by talking about connecting employers to a forum that has 90 connections linked to schools and NEETS. He also believes that by incorporating early education in schools, it will form an end to end process with the lack of well educated or employed people in the UK.

John Tradewell, Interim Chief Executive of Staffordshire County Council and Steve Jones, Account Director of Amey spoke to the audience about social value in local authority commissioning and some of the projects in Staffordshire used to create social value.

Finally, Paul O’Driscoll, Business Development Director of Wates spoke about embedding social enterprise into your organisations supply chain. He stated that there are 70,000 organisations in the social enterprise sector and that they are common in areas of high deprivation in the UK. He said that there is a plan to invest £20 million into the sector. Gill Winstanley, Chief Executive of Argonaut Enterprises CIC provided an amusing and emotional account of her journey and experiences the inequalities and discrimination around deaf people in the workplace. She spoke about her business relationship with Wates and how it is opening up new opportunities for her business and that she is starting to acquire contracts around the UK now. Gill’s whole speech was truely inspirational. It was a very captivating and thought provoking end to the conference and I think everyone was able to take something positive away from the programme.

The afternoon entailed a series of masterclasses and a Meet the Buyer Exchange, where organisations were able to talk to one another in 15 minutes to create contacts and initiate business partnerships. Dave Lane of Development in Social Enterprise and Ranjit Bansal of DYNAMIC Marketing also delivered a measuring and marketing social value workshop in the afternoon of the conference. Overall, it was a well attended conference by many industry professionals and construction organisations and there were some interesting key speakers at the event.


Locality Our Place Funds Open for Applications

Transform your area with Our Place

Applications for the grants programme are now open

What is Our Place?

Our Place gives your community control over local services – it helps bring communities together in partnership with local organisations and service providers to look at the issues that most matter to them.

You can influence how local budgets are spent by redesigning, managing or delivering services locally.

Your community may be lacking in provision for young children, debt and poverty could be putting pressure on the local health service, high unemployment may be triggering anti-social behaviour, and lack of transport links creating rural isolation amongst older people.

Our Place can help you come up with a solution which will transform the area you live in!

What does the programme require you to do?

As an Our Place area you would be able to access grants of £8,000 during the programme. 20 areas that identify innovative and powerful solutions to challenging issues – ‘breaking new ground’ projects can apply for grants of up to £12,000. Have you got a groundbreaking idea?

Success stories

Our Place 2015-16 comes after a successful first year of the programme. Take a look at some of the inspiring projects from last year.

Our Place Smethwick –  bringing together local networks to help integrate a diverse community with a history of unrest

Our Place Ventnor – addressing deprivation and unemployment  in a coastal town by working with the private sector and others

Our Place Bradford – creating a local space for drop-in services, activities and training to address social isolation and mental health issues 

Where can I find out more?

By visiting the My Community website, reading the Our Place Starter Pack, and browsing the learning resources and areas’ achievements so far.

Details about the programme

Applications for Our Place are now open.

Applications on the My Community website close on 15 May 2015.

Got a question? Need some help?

Contact the My Community Help Centre to find out if you’re eligible to apply and what you’ll need to do.

Copyright Locality 2015.


Great news for the Community Enterprise for Success Programme!

The Community Enterprise for Success Programme has been run by Development in Social Enterprise CIC since January 2012 – March 2015. We anticipated the end of the programme in March 2015, however after review by Solihull MBC, we have been granted a 2 month extension for the programme.

This now means that we are able to offer organisations in Solihull funded networking events and continued support under this programme. We are now treating this extension as a closing down phase, where the programme is scheduled to end in June 2015.

As a result of this news, Development in Social Enterprise have planned out some new networking events for 2015. All of the events are free to attend and are welcome to all organisations in the voluntary, community and social enterprise sector.

All of the events are available to view and book on the Eventbrite website following this link.

Confirmed events include:

  • Tendering and Commissioning with guest speaker
  • VCSE Celebration Day with workshops and guest speaker (TBA)
  • Social Enterprise Summer Showcase with guest speaker
  • Financing your project with guest speaker (TBA)
  • Community Asset Transfer with guest speaker (TBA)

We look forward to seeing you all there!


BIG Assist Reopens TODAY


BIG Assist has reopened TODAY!

If you’re applying for a BIG Assist voucher and are an existing customer, you can sign into the website as usual where you will be able to update and re-submit your self-assessment.

If you are new to BIG Assist and are an infrastructure organisation, you canfind out more about it and register here

BIG Assist have a limited number of vouchers and will be prioritising the organisations that are most:

  • Ready to change/can evidence that they are embracing change
  • Able to communicate the impact of the work undertaken
  • Prepared to share their learning, experience ad knowledge to other organisations
  • Champion and promote the BIG Assist approach

DON’T DELAY! BIG Assist is only open to customers until the end of September!

If you are a supplier:

Supplier applications also re-open on the 20th April 2015 (if you are already an approved supplier then you don’t need to reapply).

Supplier applications will continue to be assessed externally and application deadline dates will be advertised on the website and through Twitter.

Any questions please do not hesitate to contact the team on assist@ncvo.org.uk or telephone 0207 520 2418


Copyright Big Lottery Fund and NCVO 2015


£20,000 Kickstart 2015 prize up for grabs


KICKSTART 2015 – The premier young entrepreneur award programme for the Midlands and Mid-Wales

Do you know somebody that is aged 18-25, living in the Midlands or Mid-Wales with a great business idea?

If yes, then they are eligible to apply and be in for a chance to win a £20,000 Kickstart prize! This fund could help Kickstart their ambition into reality.

Applications will be accepted from 4th May onwards, until 31st August 2015.

For more information about the fund and the application process please visit the Kickstart website

We wish you all the very best of luck in your applications!

Copyright Baldwins Accountants 2015



New networking events for 2015

Development in Social Enterprise are currently planning and resourcing a set of new events for 2015.

Following on from our successful Community Enterprise for Success programme, in partnership with Solihull Metropolitan Borough Council, we are now embarking on a new journey to provide networking and workshop opportunities directly through Development in Social Enterprise. The events will be accessible to all and will be located in the Solihull area of Birmingham, unless otherwise stated.

We as a team are very much looking forward to planning and delivering a new set of events for the community. We specialise in advising and supporting Voluntary, Community and Social Enterprise organisations, and we will always try to point you in the right direction with any question or query you may have.

To date, workshop themes include Tendering and Commissioning, Community Asset Transfer and Financing your project. There will also be a networking event, planned for July, which will allow people from all areas to meet, socialise and do good business.

Watch this space for further updates on confirmed events, guest speakers and locations!


Our vision for the Community Enterprise Hub in Solihull


Development in Social Enterprise have gained an ‘intention to lease’ on a Council owned light industrial estate just outside of Solihull.

We are currently in the consultation phase where we will shortly release a survey for members of the public to participate in. We hope that organisations and entrepreneurs will share our vision in creating a sustainable work space for community enterprises to grow.

The community enterprise hub is named Woodside, as it is situated on Woodside Industrial Estate between Kingshurst and Babs Mill Park. The site is currently owned by Solihull Metropolitan Borough Council and has tenants; Pinnacle Housing Ltd, occupying 3 of the units.

This is an exciting venture for Development in Social Enterprise and we are keen to get things moving through the consultation stage and into the implementation stage.

Our vision is to build a modern facility to support self employed people, community enterprises and charities. By creating Woodside, it will give community busiensses the space to grow, support new start up organisations and create jobs for local people.

If you would like to find out more information about the Woodside project then please visit the website

Woodside are also on Twitter and check out our Development in Social Enterprise CIC Facebook page for more updates on progress.


Young entrepreneurs get creative and talk business, finance and marketing

TMC Group shot ammended TMC Ben and Jordan





^Above clockwise, Dave Lane, Ben Glover, Jordan Singh, Chris Bregg and Jade Webb (Just seen). Right, Ben Glover and Jordan Singh.

Following a series of 2 workshops, delivered by Development in Social Enterprise CIC, The Mighty Creatives and DYNAMIC Marketing, at the Creative Seed Hub in Leicester, 6 young entrepreneurs from the Leicestershire area attended to talk business and gain valuable advice on how to set up their business, how to market themselves and finance their business.

The first workshop was delivered by Development in Social Enterprise CIC and The Mighty Creatives, where Dave Lane, CEO of DISE, gave advice about business plans and thinking about the ideas and processes involved with starting up a business.

The entrepreneurs were given the opportunity to pitch their business ideas to the group and gain feedback about their ‘elevator pitch’. An elevator pitch is a 60 second pitch you make to a group or individual about your business and your ideas. It was important for the delegates to understand that they only had 60 seconds to impress a potential business client or partner, and they had to think about refining their pitches down to a succinct and clear form, to appeal to prospective customers in their first minute of meeting.

Pete Moseley of The Mighty Creatives gave advice on thinking about the process involved with collating information and creating ideas to create the business. For example, making the entrepreneurs think about what they need to say and do, where to get information from, or how they think and feel about their business ideas. He also made them think about any ‘pain’ they might encounter, so any potential risks or conflicts involved with their business ideas.

The day ended by touching upon some legal structures that would best suit the entrepreneurs business ideas.

TMC Dave Amended< Left – Dave Lane advising on start up costs and financing a business.

The second part of the workshop was delivered by Development in Social Enterprise and DYNAMIC Marketing, where Ranjit Bansal, Marketing Consultant of DYNAMIC Marketing, advised the entrepreneurs about financing and budgets and the importance of marketing and brand power.

Dave got down to the specifics of financial modelling and noted that this was the most important part of business, “if you have no money you have no business”. It was important for the young entrepreneurs to think in detail about their cash flow, expenses and their financial projection. Dave then worked out how much money it could cost to start up a business, by listing all of necessary expenses, including laptop, phone, website, internet, office space, stationary, marketing materials, business cards, travel costs, manufacturing costs, resources for goods and delivery costs.

The delegates were surprised how expensive it can be to start up a business, so Ranjit then offered some advice on where to save money when setting up. She said to “always use your contacts and networks and call in favours to get things cheaper or for free, it would also be useful to exchange services with other businesses, where they might be able to offer you a deal”.

TMC Ranjit ammended< Left – Ranjit Bansal advising on finance and marketing techniques.

Other important notes on finance include always keeping records of your business finances, especially for tax purposes. Taxes were covered in great detail by Ranjit and Dave and informed the delegates to keep a separate account with 25% of profit saved to pay back tax at the end of the year. By having a separate account this ensures none of the money is spent on business use and is saved solely for the end of year tax payment.

Ranjit also delivered a thought provoking brand management presentation, where the entrepreneurs were asked to talk about how they perceived different brands and the power of a brand. For example, the Apple logo was recognised by all because its brand is so powerful and marketing of the apple products has been ongoing for years. Other factors including the type of products they offer and the customer service experience are big drivers of a powerful brand.

The workshop was also being filmed by Simon from Reel Eyes Films , who was collating photographs and video shots for the DISE promotional video.

Follow what Reel Eyes Films are up to on their Twitter page.

Photographs provided by Simon of Reel Eyes Films 03/03/2015.