Developing products and services as part of income generation strategies
We have a particular specialism in assisting organisations that have traditionally provided services free at the point of access and due to funding cuts find themselves in the position of having to charge for services. This can be an uncomfortable transition and one that many voluntary organisations struggle with.
Development in Social Enterprise work with trustees, senior managers and staff to assess the skills, resources and other assets available internally and match these with external opportunities to arrive at ‘customer facing’ products and services aligned to the values and principles of each client.
Recent examples include our work with Shopmobility Birmingham, GMCVO Databases, The Digbeth Trust and hvoss (Herefordshire Voluntary Organisations Support Service) and Worcester Volunteer Centre.
We can help with:
- Identifying customer needs
- Defining and packaging products and services
- Value added features and benefits
- Pricing strategies and structures
- Financial planning
- Competitor analysis and USPs
- Brand development and marketing mix
- Launch campaigns
- Marketing and sales training
Call us to discuss your needs or read about our work with clients in our Case Studies section.